Procter and Gamble Case Study Example | Topics and Well Written Essays - 1000 words

Procter and Gamble - oddball Study ExampleJaeger excessively let the brisk brands sideslip while introducing expensive new brands that never caught on. One of the Jaegers shortcomings was lack of understanding of P&Gs culture, having come from abroad and having worked his way up he failed to fasten on the true spirit that P&G was built upon and tried to do away with the very indistinguishability and brand imaging P&G worked on. It was under Jaegers leadership strategic focus and direction became foggy and not further did the companys profits decreased P&G became saddled with excess baggage that menace to squeeze P&Gs life blood. (Jamal Shamsie cc5)Jamal (2005) mentions that Lafley is focusing on existing strengths in brands that have strong hobby and following these brands to make them into super brands - empowering his work force, delegating responsibility and ownership into employees, and recognition of the efforts. He also focused on opening channels and cut hierarchical layers so that ideas and suggestions are heard chop-chop and acted upon quickly. He believed in the motto that come across assets of P&G are its employees and brands. Lafley is alsofocusing on focusing on P&Gs strong cultural values and on reclaiming the heritage through vulturous measures whilst taking employees into complete confidence. He has focused on building goodwill, strengthening of key areas and opening of communicating channels. (Jamal Shamsie 2005)Jamal ... Jamal (2005) believes that some of his major steps have been to trim down the work force, especially the leadership team, realigned responsibilities, reducing multiple layers, changing traditional hierarchy at P&G, making P&G customer focused rather than other way round. He has instituted regular meetings with all of his 12 top executives either start of week, sitting at a round table, letting them thrash out ideas while performing only as a moderator. He has focused more on women giving to them more key position s then before. He has recreated existing brands with new outlook to make product usage an experience that users would essential to enjoy. He has complemented beauty line with acquisitions of Clairol and Wella. He has been of the opinion that P&G should build up on its strengths and should not be diversifying and loosing focus on areas which are not its key strengths. He has revamped its existing 200 brands adding extensions that complement on existing brands that add value to existing brands by providing additional features that would enhance the brands existing functions - Tide stain brush, a battery powered brush for removing stains, while washing with Tide (Jamal Shamsie 2005) well-nigh of the ethical issues he has had to face with is bringing people from outside where P&G earlier only promoted from within - giving multiple promotions to promising P&G 3staff members, giving women higher(prenominal) responsibilities and more decision making roles. Another difficult decision had b een to outsource any product or service that was not value adding inside the firm. He has to a large extent shifted the surplus work force from his own premises to the outsourced companys premises. (Jamal Shamsie 2005)What is Lafley hoping to achieve with his